Home > Entertainment > Angelina Jolie’s Louis Vuitton campaign in Cambodia image revealed

Angelina Jolie’s Louis Vuitton campaign in Cambodia image revealed

Hollywood actress Angelina Jolie strikes a pose in Cambodia for Louis Vuitton’s ‘Core Values’ campaign.
The full image of Angelina Jolie as the new face of Louis Vuitton’s Core Values campaign. Photo: Louis Vuitton/ Annie Leibovitz
So it IS true after all. After months of speculation that Angelina Jolie
was set to star as the new face of Louis Vuitton, images have finally
been revealed in
WWD
of the Hollywood actress in Vuitton’s latest ‘Core Values’ campaign.  
Bare foot and smoky-eyed, Jolie is pictured reclining on a wooden
boat in Cambodia – the country she fell in love with, and adopted her
son Maddox from, after filming of Lara Croft: Tomb Raider there in 2000.
By her side, her six-year-old monogrammed ‘Alto’ carryall bag; just
out of shot, four of her six children who came along to the set and had
to be ‘shooed’ away by photographer Annie Leibovitz.
“People are not used to seeing Angelina in this situation,” Vuitton’s
executive vice president, Pietro Beccari, told WWD. “I like the fact
that it’s a real moment. This travel message we give through personal
journeys is a fundamental one for the brand.”
Beccari declined to comment on rumours that Jolie was paid in the
region of $10 million for her time, but did disclose that she had
elected to donate a significant slice of her fee to a charity – most
likely the Maddox Jolie-Pitt Foundation, which the couple founded to aid
community development and conservation in Cambodia.
Core Values celebrates Vuitton’s timeless classics in real situations
on ‘real’ people – meaning celebrities rather than models – and runs
alongside their seasonal ‘fashion’ campaigns.
The most recent campaign images feature U2 frontman Bono and his wife
Ali Hewson in Africa, where the couple have long campaigned for the
fight against extreme poverty, and actor Sean Connery photographed on a
beach near his home in the Bahamas.
Previous ‘faces’ of the campaign include Vuitton favourite Sofia
Coppola and her father Francis Ford Coppola sitting in the Buenos Aires
countryside, Rolling Stone Keith Richards in a hotel suite with a Louis
Vuitton guitar case, and former President of the Soviet Union, and Nobel
Peace Prize winner, Mikhail Gorbachev, in the back of a limo passing
the remaining part of the Berlin Wall.
The campaign is expected to run for at least 18 months and will also
feature a video interview with Jolie filmed on location later in the
month.
Categories: Entertainment
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