Home > Mobiles, Technology > Defying the pack [ Motorola re-enters the jostling smartphone market with two new releases ]

Defying the pack [ Motorola re-enters the jostling smartphone market with two new releases ]

After a couple of years of absence, Motorola has reappeared on the Thai
smartphone scene with two new models, the Defy and the Charm, that pick
their markets shrewdly. Competition is pretty hot at the moment, and
RIM, Apple and Android-based phones are all sharing similar-sized
slices of the market.
The Motorola Defy
Motorola has backed the Google-based operating sytem, saying it
thinks Android phones will take a 50% share of the smartphone market by
next year. So will its two new releases help make this happen? Let’s
take a look.
Finding a new niche in the already-crowded smartphone market,
Motorola claims the new Defy is dust-proof, water resistant and scratch
resistant _ no modest claim.
In the past, rugged phones looked like they were built for battle,
but Motorola has managed to deliver style as well as robustness. The
Defy weighs in at just under 118g and is still only 13mm thick, similar
to its less sturdy smartphone peers. The water resistant quality means
the ports around the edges all have rubber covers, but they aren’t too
intrusive. The back plate is made of a rubbery composite material to
absorb shock and give the phone a pleasing, if not glamorous overall
The 3.7-inch, 854×480 Gorilla Glass screen survived an attack I
mounted with a key and a coin. Others have reported it handling full
submersion under a tap, which is impressive, as some of us have cleaned
phones in a washing machine in the past.
Inside, a 800MHz TI OMAP3610 CPU drives the phone. It also features
GPS, Bluetooth, Wi-Fi including 802.11n, and 2GB of built-in storage,
which is becoming a welcome standard in new phones.
The hardware is nicely utilised by Motorola’s popular MotoBlur interface that embraces social networking smoothly.
The Motorola Charm

The Defy is undoubtedly the toughest smartphone on the market, and
far from the ugliest. It’s durability becomes so natural that, after
some use, I began to wonder why more mobile phones aren’t built like
Users will like the strong social networking integration, the
tough-but-sensitive screen and the durability of the phone, but will be
put off by the average camera and some of the design features.
The Defy will fly the Android flag well, and give rigorous
smartphone users a great option to get involved in this mid-range

Motorola has carefully positioned the Charm _ an entry-level candybar Android smartphone with a qwerty keyboard.
It sneaks into the smartphone bracket just under the magical 10,000
baht barrier, which will bolster its appeal as many consumers blow
their budgets on tablet purchases.
The Charm features a 2.8-inch QVGA touchscreen, which is a little
small to fully utilise the capabilities of the MotoBlur interface and
the resolution of 320×240 isn’t great.
The web browsing experience is not brilliant, which is a major
function of smartphones for many users, but the touchscreen helps with
its double-tap-to-zoom function.
It also has a qwerty keyboard that offers a more spacious layout than BB handsets, which are not dissimilar at a quick glance.
The multimedia capability of the phone is hindered by the three-megapixel camera lens that lacks a flash.
The Charm will attract those looking for a lower-cost Android phone
with a qwerty keyboard and touchscreen, but might not be interesting
enough to compel buyers to switch. Users will like the keyboard and the
price, but might be put off by the small screen and the weak camera.
The Charm won’t change the game for Android or Motorola, but will edge them towards reaching the predicted market share.
Categories: Mobiles, Technology
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