Home > Technology > Electronics giant Panasonic launches Cambodian office

Electronics giant Panasonic launches Cambodian office

Attendees watch Panasonic televisions during the 2011 International Consumer Electronics Show in Las Vegas earlier this month . Photo by: BLOOMBERG
APANESE electronic giant Panasonic
launched its first representative office in Cambodia on Saturday,
identifying it as a market with “high potential”.

Ikuo Miyamoto,
managing executive officer of Panasonic Corporation, highlighted the
Kingdom’s “young and dynamic” workforce and praised the government’s
encouragement of foreign investment during a meeting at Phnom Penh’s
Intercontinental Hotel.

“I strongly feel the great potential of
significant growth that Cambodia will perform in the near future,” he
said, according to a transcript of the speech.

“The Cambodian
market has high potential. It is located in a very important
geographical location between Thailand and Vietnam … That is why
Panasonic has decided to open a representative office here ahead of its
competitors,” he said.

“Today is the new first step for
Panasonic in Cambodia. We will strive to maximize our efforts to carry
out locally-oriented management, ” he added.

The company claims to have garnered a 68-percent market share of air conditioner unit sales in the Kingdom last year.

Panasonic
also aims to introduce new products and provide an “after care
servcies” for its Cambodian customers in the near future.

Keo
San, director of San International Co Ltd, which has imported and
distributed Panasonic air conditioning units since the early 1990s said
that sales had grown since its launch.

“At the beginning,
sometimes we could not sell even one a month, but now, our sales are
better,” he said, refusing the give specific or assumed figures because
of competition concerns.

The Cambodian market has high potential. It is located in a very important geographical location.

Hidehiko Kondo, who is a representative from Panasonic’s new Cambodia office, emphasised to The Post the company’s position for growth.

He
said that even though there had been some success in selling to
Cambodia, the market was still small due to limited numbers of
households with access to electricity.

Panasonic aims to mainly target customers in Phnom Penh, he said.

The new office is located on Street 120, in Daun Penh district, Phnom Penh.

Phnom Penh Post
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Categories: Technology
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